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It’s going to change!

It’s hard to notice when you’re in Japan, but the world is changing at a tremendous speed. Honda’s massive deficit in their financial results is a clear sign of this. Sure, their motorcycle sales volume might be number one in the world. But that will likely change too. The days when Japanese manufacturers dominated the racing world are already over. In fact, it feels like this is just the natural course of things. In times like these, what do we do? Which direction do we face? And what do we choose? I feel like this is what matters most. The photo shows a motorcycle of unknown origin. There are tons of things like that around. It doesn’t matter if it’s an imitation or a rip-off of a Japanese product. Because that is exactly how we ourselves grew in the past. We’ve entered an exciting era!

Written by

MASAKAZU FUJII
Chairman and Representative Director of Honda World Co., Ltd. (TSR), and Team Director of F.C.C. TSR Honda France. Under his leadership, TSR has achieved remarkable success, including victory at the Suzuka 8 Hours and multiple FIM Endurance World Championship titles, earning him recognition as a leading figure in international motorsports.