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Sophie

She? He?
That’s the name of a robot.
I’m drinking a cappuccino at BCN Airport before heading to Honda France.
It’s probably still a new shop.
There are many staff members around explaining how everything works.
I usually take the bus to the airport, but whether it’s airplanes, buses, or even buying coffee, there’s almost no human contact anymore.
I’m going to France to touch the machines with my own hands.
I like that.

Written by

MASAKAZU FUJII
Chairman and Representative Director of Honda World Co., Ltd. (TSR), and Team Director of F.C.C. TSR Honda France. Under his leadership, TSR has achieved remarkable success, including victory at the Suzuka 8 Hours and multiple FIM Endurance World Championship titles, earning him recognition as a leading figure in international motorsports.